) While the people who were lucky enough to try these new flavors were invited to give feedback, no results were ever made public. ( How is pickle outdoorsy? Ask Mtn Dew, not me. And, oh, how I wish I was! The neon green building was home to all sorts of secret-y and special things, like limited edition bottles, an official Mtn Dew Outpost Ranger, and six all-new outdoorsy flavors to try: elderberry, apple cinnamon, s’mores, huckleberry, summer popsicle, and pickle. It was an event to which, regretfully, I was not invited. Yes, an outpost on a mountain for a mountain-themed soda right next to a city named after a-you got it- mountain. Last June, Mtn Dew opened the Mtn Dew Outpost on Doe Mountain near Mountain City, Tennessee. A new Mtn Dew flavor that isn’t actually new? Please explain. Okay, this flavor isn’t exactly new, but it will be available nationally for the very first time. And yet another new Mtn Dew flavor is heading to stores in April: Mtn Dew Summer Freeze. If there’s one thing they’re good at, it’s getting our attention. To complement the new flavor, Mountain Dew and contemporary clothing brand, Broken Promises, partnered to drop an apparel line inspired by Flamin’ Hot.Mtn Dew is known for whipping up some of the most ridiculous and controversial soda flavors, from Fruit Quake to Flamin’ Hot. “This was a fun challenge from a design perspective, to bring together the iconic Mountain Dew brand with the unique Flamin’ Hot flavour and ensure we could deliver visuals, content and fashion that fans of both Dew and Flamin’ Hot would love,” he adds. With a mischievous personality, it was only a matter of time before Sparky jumped to another category and MTN DEW caught his eye,” says Carl Gerhards, senior director of design at PepsiCo Beverages North America Mountain Dew, F lavors and Energy. Looking at the history of Flamin’ Hot, we thought a lot about how Sparky had been jumping from Cheetos to other snack brands for years and how that might have become routine for the character. “We’re inspired by creating and building character stories that add depth to the bold Mountain Dew flavors. The result is a suite of brand assets, including packaging and merchandise, which tell the story of how Sparky turned Mountain Dew Flamin’ Hot. Sparky, the Flamin’ Hot character, underwent a modern metamorphosis to tell the ﬂavour's origin story. PepsiCo’s design team was involved in the innovation effort from start to finish, working closely with the brand team on packaging, key visuals, and animated content. Mountain Dew, a product of PepsiCo North America Beverages, tapped fellow PepsiCo brand, Cheetos, to launch Mountain Dew Flamin’ Hot, the first-ever beverage combining the sweet Dew with the spiciness of Cheetos. Talking Brands, a tasting event with Transform magazine.Brand Excellence in the Gulf States: A Middle East Brand Summit Event.2018 Transform Webinar: The art of brand differentiation.2017 Transform conference North America.2016 Transform conference North America.2015 Transform conference North America.Data, design systems and the digital user experience.Making your entry count: Tips and tricks to win at the Transform Awards.

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