It’s about 1/50th the cost of the NAB booth and we target exactly who we need to target. Steve: I’ll give a call to the FCP users group and see if they’d be interested in letting us take over the Supermeet. Randy: WOW! You thinking of the big stage on the show floor again. Plus, then they can’t screw it up and blame the application. Randy: NO! We make it all “automagically” happen like with the iPhone. Steve: Can I manually dedicate CPU processing to interface and background tasks so the interface doesn’t slow… FCP users will just gobble that UP! We’ll talk about 64-bit and all that, but we can fudge what doesn’t really work in software. Anyway, I could also grab background rendering from iMovie 1. That ROCKS! The way you can just stack up HD clips an. Randy: …oh, and I know people hate waiting for rendering, that’s why Premiere is so cool with that whole GPU thing. Steve: That’s going back a ways there, Randy. And we can have the clips slide around in the timeline like it did with iMovie 1 back in 1999. Randy: Okay, I’ve always wanted to have the software, like, autodetect things- like faces, people, etc. Steve: Okay, I’ll bite, what do you propose?

Steve: Oh yea, the “reality distortion field thing?” Randy: No, really! If we present it just the right way, and I make sure it has a few of the most asked for features that people have been begging for in FCP for a decade… they’ll gobble it up! Randy: What if I dress up iMovie with some cool higher end features I’ve been thinking of and we call it iMovie Pro? I really need a rabbit out of a hat here. Steve: Randy, it’s the only version of iMovie we offer any more. Well, they did after we put back many of the features I threw away when I redid it.īut they love it now! It’s the only version of iMovie they buy any more! Randy: Well, consumers love the new iMovie! It’ll take too long for QuickTime X and Lion to enable the infrastructure for a new & power Final Cut Studio. We need something to keep our Pro Apps users on board & buying hardware. Steve: Did you see Avid’s latest software? And the CS5 thing is killing us. How did we get to this sorry state? Well, I think there was a conversation in January that sort of went like this: No the focus was solely on Apple iMovie Pro. Soundtrack, Motion, Compressor, DVD Studio Pro, Blu-ray authoring, 3D authoring, feature film features, etc. Well, Apple demoed iMovie Pro at the FCP SuperMeet this past Tuesday April 12th and made absolutely no qualms about visually signifying the end of the Pro apps as we know them. The writing has been on the wall for several years, yet many Final Cut Pro and Final Cut Studio users continue to cling to the hope that Apple will make a major leap with Final Cut Pro and bring it into 64-bit computing, and finally address the numerous issues that have been on wish lists, sometimes for an entire decade. Say goodbye to the Pro Apps as you know them.

Imovie for macbook pro 2011